Eric Trump, son of former US President Donald Trump, is set to visit Japan in early September as part of a high-profile push to expand the Trump family’s footprint in the rapidly evolving world of cryptocurrency. He will be attending a key shareholder meeting hosted by Metaplanet Inc., a Tokyo-listed company that has recently made a dramatic shift from hotel operations to focus on managing substantial Bitcoin holdings.

Metaplanet Inc., now one of Japan’s most prominent Bitcoin-focused firms, reportedly holds over $2 billion in Bitcoin and is seeking additional financing to accelerate its expansion in digital assets. Eric Trump’s visit is not just symbolic—he is expected to play an advisory role, offering insights into crypto business strategy and furthering ties with Asian markets.

This move comes as the Trump family increasingly prioritizes digital assets within their global business strategies, aspiring to leverage both political influence and business acumen to drive growth. Their interests extend beyond Japan, with exploration into transforming major U.S.-based companies into digital asset holders and considering acquisitions of other listed firms across Asia and beyond.

Japan’s progressive stance on cryptocurrency regulation, including recent approval for yen-backed stablecoins, makes it a strategic market for the Trump family’s ambitions. Metaplanet’s pivot, bolstered by Eric Trump’s involvement, highlights how global investors are eyeing regulated Asian markets as prime locations for institutional Bitcoin adoption.

Amid swirling speculation about further political and regulatory shifts—especially with US policies moving to exempt some domestic crypto projects from certain regulations—Eric Trump’s participation in Japan signals a new phase for the Trump family’s digital asset agenda, potentially shaping crypto market dynamics far beyond Asia.